Development Strategy Of Maulana Star Fruit Agrotourism In Tawangharjo District, Grobogan Regency
Abstract
This study aims to analyze internal and external factors and formulate appropriate strategies for the development of Maulana Starfruit Agrotourism in Tarub Village, Tawangharjo District, Grobogan Regency. The data used are primary and secondary data. The basic method used is descriptive qualitative. The method of determining respondents was by purposive sampling technique with the number of respondents as many as 45 people. The analysis method uses SWOT, IFAS, EFAS and IE analysis. The results of this study indicate that the strengths of agrotourism are able to overcome weaknesses. Based on the IE matrix, it is known that the X axis is 3.23 and the Y axis is 3.25 so that Maulana Belimbing Agrotourism is located in quadrant I, namely the growth strategy. The right alternatives for this business are: (1) Creating an attractive educational package for visitors; (2) Increase promotion through social media; (3) Adding facilities and infrastructure such as photo spots and improving existing facilities and infrastructure; (4) Provide warning boards to maintain cleanliness and security in the Maulana Belimbing Agrotourism environment.
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