Implementing Student Creativity Through the Production of Taro Sweet Crackers

  • Aventus Purnama Dep Universitas Katolik Indonesia Santu Paulus Ruteng
  • Modesta Aswinda Universitas Katolik Indonesia Santu Paulus Ruteng
  • Dionisia Farida Tamala Universitas Katolik Indonesia Santu Paulus Ruteng
  • Viktorianus Ippi Universitas Katolik Indonesia Santu Paulus Ruteng
  • Ronaldus Don Piran Universitas Katolik Indonesia Santu Paulus Ruteng
  • Ester Nurani Keraru Universitas Katolik Indonesia Santu Paulus Ruteng
Keywords: Creativity, Innovations, Local food, Taro crackers

Abstract

The use of taro in the making of crackers is a new strategy to create added value economically. The goals of this program are to train students to create innovative and creative works that can support the enhancement of the added value of local products, first by opening up business opportunities, second by giving students the chance to start their own businesses before they graduate, and third by increasing the demand for taro crackers. Tools and materials, production strategies, product manufacturing procedures, team preparation, and marketing strategies and techniques are only a few of the approaches used to carry out the operations. In addition to producing additional value to meet household food demands, the practice of using taro to make crackers also produces economic benefits. In Manggarai Regency, East Nusa Tenggara, the raw material for this taro cracker product is fairly accessible. In addition, hardly many people exploit this taro as a business opportunity to develop cutting-edge solutions. In order to ensure the long-term viability of the taro cracker product industry, this can raise the value of this local food item as a stand-alone exceptional ingredient. While the taro cracker sales system employs both an individual and a collective strategy. Additionally, it uses a cash oliver delivery (COD) system and social media marketing techniques (Website, WA, Facebook, and Instagram)

References

Junaidi, J., Hutagalung, D. S., Saragih, R. S., & Merry, M. (2020). Optimalisasi Saluran Distribusi dalam Pemasaran Jamur Tiram di UMKM Kabupaten Simalungun. Jesya (Jurnal Ekonomi & Ekonomi Syariah), 3(1), 199–209. https://doi.org/10.36778/jesya.v3i1.125

Kotler, P., & Armstrong, G. M. (2010). Principles of marketing. Pearson Education India.

Maftuhah, R., & Rafsanjani, H. (2019). Pelatihan Strategi Pemasaran melalui Media Online pada Produk Usaha Rumahan Krupuk Bawang dan Kripik Sukun. Aksiologiya: Jurnal Pengabdian Kepada Masyarakat, 3(2), 227–235. https://doi.org/10.30651/aks.v3i2.1996

Purwanti, E. (2012). Pengaruh Karakteristik Wirausaha, Modal Usaha, Strategi Pemasaran terhadap Perkembangan UMKM di Desa Dayaan dan Kalilondo Salatiga. Among Makarti, 5(9), 13–28.

Putri, N. C., Hartiati, A., & Admadi, B. (2016). Pengaruh Jenis dan Konsentrasi Asam terhadap Nilai Dextrose Equivalent pada Hidrolisis Pati Ubi Talas (Colocasia esculenta L. Schoot). Jurnal Rekayasa Dan Manajemen Agroindustri, 4(3), 139–148.

Rahmawati, W., Kusumastuti, Y. A., & Aryanti, N. (2012). Karakterisasi Pati Talas (Colocasia esculenta (L.) Schott) sebagai Alternatif Sumber Pati Industri di Indonesia. Jurnal Teknologi Kimia Dan Industri, 1(1), 347–351. http://ejournal-s1.undip.ac.id/index.php/jtki

Setiawan, A., Arifin, R., & Asiyah, S. (2020). Pengaruh Harga, Kualitas Produk, Saluran Distribusi, Brand Image, Brand Trust, dan Promosi terhadap Keputusan Pembelian Kerupuk Rambak Lestari Eco Desa Sembung Tulungagung. Elektronik Jurnal Riset Manajemen, 9(16), 138–155. www.fe.unisma.ac.id

Sudomo, A., & Hani, A. (2014). Produktivitas Talas (Colocasia esculenta L. Shott ) di bawah Tiga Jenis Tegakandengan Sistem Agroforestri di Lahan Hutan Rakyat. Jurnal Ilmu Kehutanan, 8(2), 100–107.

Widiya, A., Anggraini, L. D., Ratu, M. K., & Purnamasari, E. D. (2022). Pendampingan Penentuan Harga Pokok Penjualan (HPP) dan Harga Jual pada UMKM Kerupuk dan Kemplang Desa Lembak Kabupaten Muara Enim. Selaparang: Jurnal Pengabdian Masyarakat Berkemajuan, 6(3), 1462–1467.

Yuliatmoko, W., & Indrayani, D. (2013). Pemanfaatan Umbi Talas sebagai Bahan Subtitusi Tepung Terigu dalam Pembuatan Cookies yang Disuplementasi dengan Kacang Hijau. Jurnal Matematika, Sains, Dan Teknologi, 13(2), 94–106.

Published
2023-05-31
How to Cite
Dep, A. P., Aswinda, M., Dionisia Farida Tamala, Viktorianus Ippi, Piran, R. D., & Keraru, E. N. (2023). Implementing Student Creativity Through the Production of Taro Sweet Crackers. Randang Tana - Jurnal Pengabdian Masyarakat, 6(2), 139-147. https://doi.org/10.36928/jrt.v6i2.1458